The Short Version: Cornerstone shares and delivers top quality men’s room toiletry materials to 170,000+ customers in U.K. Its shaving items, cosmetic line, hair-loss treatment options, and registration cardboard boxes provide guys an opportunity to upgrade their particular early morning programs and groom themselves to check and feel their finest. In case you are shopping for an unique gift for a boyfriend, partner, grandfather, or buddy, you are able to scan Cornerstone’s personalized shaver manages and luxury present boxes for a few some ideas.
My personal sweetheart and I had been internet bi-sexual dating for only a few months whenever their birthday loomed on the diary. He mentioned I didn’t need to get him something, but i needed to show that we cared. Thus I searched the internet for something helpful, enjoyable, and private. After rejecting polo tops and bottles of cologne, I finally settled on a shaving system.
We knew from up-close experience that shaving frequently irritated my personal boyfriend’s skin, in which he struggled to help keep his face silky smooth. We gave him a couple of premium services and products to produce their everyday shaving ritual better to control, and we both reaped advantages.
U.K. business owner Oliver Bridge founded Cornerstone in 2014 to support guys and give all of them the shaving and cosmetic products to manage themselves on a brand new level. This company is targeted on men’s convenience, health, and satisfaction.
Over the years, Cornerstone features broadened the line to add everything men have to take proper care of themselves and come up with a clean start to a single day. Its internet based shelves function deodorant, hair-loss remedies, moisturizer, multi-vitamins, mouthwash, and even condoms. Foundation operates off a registration product, so users can tailor a delivery routine and restock a common products month after thirty days or time after time.
Cornerstone features transported over 1 million instructions at this point this present year, additionally the crowdfunded company provides elevated a lot more than £8 million.
Vivien Hinds, the PR person for Cornerstone, stated the company’s typical consumer is a « busy working man would younot have time for you visit the shop. » These men vary in get older from 18 to 65, plus they enjoy having an excellent solution like Cornerstone behind them.
The blissful luxury present container Can please All Shaving Needs
The Cornerstone staff places countless thought and energy to the product line. They have designed skincare items that tend to be vegan-friendly and cruelty-free, plus they’ve produced shaving registration cartons to make it more comfortable for males to maintain their restroom cupboards stocked making use of right supplies.
According to Vivien, 92per cent of clients are guys, and 8percent tend to be women that are shopping for by themselves or on the behalf of the men within their everyday lives.
The true luxury present Set is one of Cornerstone’s hottest products, specially all over breaks. The plan contains a customized chrome shaver handle, 6 German engineered razor blades, pre-shave scrub, also sensitive cosmetic items. The gift ready also contains a voucher for a price reduction from the buyer’s basic membership purchase. That way, the gift is not just a one-time thing as it can motivate another day-to-day hygiene schedule.
The Cornerstone membership is straightforward to control online. Consumers can modify the time and products to fit their requirements, choices, and schedules.
« there is a constant need to bother about altering the strategy or not having enough stuff or nipping off to the shop, » Vivien stated. « You’ll be able to totally customize it to yourself which only makes circumstances a lot easier in regards to our members. »
Whether you are providing your man a totally stocked registration box or a shaver handle together with initials about it, it is possible to scan foundation’s product line for innovative and effective ways to indulge yourself or your man. Their fully stocked registration containers, personalized razor manages, and high quality skincare products put private convenience initially.
Drawing From associate suggestions to publish New Products
Cornerstone has actually over 170,000 users. These people utilize foundation products regularly and supply useful feedback on the staff. The firm prides alone on getting people-powered â after all, it had gotten their beginning through crowdfunding â also it incorporates comments from customers into their manufacturing process.
As staff seeks to start new drug products, it hinges on its members to let all of them know what path to just take and what kinds of items will resonate through its number of customers.
« we definitely love this company. First-class services customer care is actually second to none. » â Trustpilot overview of Cornerstone
« We use our very own users to try new items before we start all of them, » Vivian demonstrated. « Thus, we all know whenever we would create the last product, we’re creating something our very own customers want â not what we want or any other men and women desire. Its completely member-focused. »
A lot of Twitter product reviews echo the pleasure included in these items. « the merchandise themselves are brilliant, » said Stephen A. « I’m happy to state I’m the main Cornerstone customer base, and that I’ll be buying a lot more of their products or services in my own after that package! »
Another Twitter customer mentioned Cornerstone’s shaver is his all-time specialty. « i am shaving for 32 decades, and I can quite with confidence state, without the doubt, that shave utilizing the Cornerstone was by far the most comfy and satisfying shave I had, » he mentioned. « I’m completely happy with my choice, a decision well-made, albeit any I wish I’d produced sometime ago. »
Additionally, 74per cent of Trustpilot reviews rate foundation as outstanding, and another 15% state they can be great. « Thus refreshing to own a business that appreciates customer support, » John blogged. « Please keep it up, Cornerstone, and you will have our very own company for a long time. »
Previously this year, Cornerstone established treatment options for impotence and balding. Trying to the long term, the team intends to always assist men around the world by further increasing their own array of health insurance and health products for men.
Foundation currently has many tasks planned, yet it continues to pay attention to consumers to bring about brand-new tips and enjoyment. « We make use of our very own people’ feedback each step with the method, » Vivien told you. « We pay attention, we adjust, and in addition we leave users experiencing heard and valued. »
A People-Powered Company located in main London
Oliver Bridge started Cornerstone in July 2014 because he wished to make a guy’s day shaving routine less of a discomfort. He sat down at their dining table and created an agenda attain high-quality skin-care and shaving items inside hands for the active Londoner.
Thanks to the power of crowdsourcing, their company became fast and turned into very prominent and respected self-care item vendors in U.K.
Today, Cornerstone has a team of 24 enthusiastic and bright individuals who are excited about the company’s purpose.
« It’s the company to operate for, » Vivien told us. « we are people-powered, therefore we have the customer care team and great electricity. »
Vivien worked at Cornerstone for almost 36 months, and she stated she enjoys the work-hard, play-hard society in the business. Foundation arranges social events, including once a week happy hours and mini-golf tournaments that get everybody chuckling and achieving a lot of fun within off hours.
Associates have the freedom setting their own hrs and work from home occasionally. There is no hierarchical management system. Rather, folks are trusted to get their work completed.
Any office keeps a friendly atmosphere with songs playing into the background while every person operates in the open format. Occasionally the firm brings in steak lunches or other snacks to improve comfort. During major recreations competitions, the Cornerstone team needs their particular notebook computers into the cooking area, setup a projector, and see the match while they function.
« its a really fantastic culture and environment to stay, » Vivien mentioned. « Because we are reasonably small, you can observe your own impact as well as how your projects assists the business. Many people are known due to their efforts aswell. »
Cornerstone brings high quality items to Your Door
Sometimes it may be difficult to find a good gift for a significant additional. If you wish to believe beyond your polo-shirt field and present him something he’ll make use of everyday, you should consider ordering Cornerstone subscription package for the special guy in your life.
A Cornerstone shaving equipment is actually a great gift suggestion since it enables males to boost their own shaving encounters. My personal boyfriend appreciated my personal initiatives to pamper him on his birthday celebration, in which he started making use of pre-shave and aftershave products to relieve shaver burn from his skin. In a few days, the guy appeared much better, smelled much better, and thought much better.
Foundation supplies an array of luxury toiletry items to assist guys have a look their utmost to their subsequent night out. In terms of quality skincare, the corporation delivers the products.
« an enormous focus for all of us is actually making certain all of our users are content, » Vivien said. « These days people are so busy, so we carry out whatever we could in order to make their particular live simpler by automating the bathroom for men, whilst continuing to produce top-quality products. »